To make big waves in email marketing, you need to keep your list of contacts growing – and keep it updated. That can be hard, since people change email addresses, abandon email addresses and change jobs. But it’s still possible.
Email marketing is huge business. As reported by Snov.io, email marketing brings in around $44 for each $1 you spend on it.
But to make big waves in email marketing, you need to keep your list of contacts growing – and keep it updated. That can be hard, since people change email addresses, abandon email addresses and change jobs. But it’s still possible.
So, as a marketer, here’s how you can do it:
Create lead magnets
You need a reason for people to give you their email address. People rarely give email addresses away without an incentive.
Here are some ideas for what can work (depending on what your business is!):
- For retail, discount on first purchase – or free shipping
- If you’re a research business, free business reports
- A nutrition business? Exercise plans or diet plans
- For software companies, free software trials
Make sure your offer is:
- Valuable
- Immediate
- Clear and specific
- A genuine solution to a problem your customer base has
Get your customers to share and forward your emails
If your subscribers forward your emails to a friend, they can grow your subscriber base on your behalf. The following types of email are worth sharing:
- Time-limited deals and offers
- Confirmation emails, which you receive after an order
- Welcome emails, for new members
You can also incorporate subscription links into your email signatures. This way, any time anyone forwards one of your emails, the person who they forward it to can potentially sign up to your future emails.
Include CTAs in your blog posts
Blog posts are a fantastic way to drive calls to action. Where relevant, you should make ‘subscribe to our emails’ one of your CTAs.
If someone is enjoying reading your content, they might be likely to subscribe to you, for more similar content in the future.
If those reading the posts have already subscribed, don’t bother asking them to subscribe again (obviously). Instead, ask them to share your post – so that more people might subscribe.
Make sure your content is good enough that people will want to share it and subscribe to it.
Offer extra content in your blog
“Gated content” is content that is only available to a person after they have subscribed to you. Offering gated content is a fantastic incentive for people to subscribe.
Don’t be shy – up to 80% of all B2B content is gated.
Gated content can come in the form of books, videos, reports, demos, tutorials and more.
Make sure you give your potential subscribers lots of interesting detail about what they can get if they do indeed subscribe. Without this detail, they won’t bother.
Use live chat
If you have live chat on your site, use the function to ask your users for their email addresses. Because site users are talking to someone (or feel that they are), they may be quite willing to give up their email addresses.
A big email address bank is essential for email marketing. With these tips, you’ll soon have one.