WTF is Possum 2.0?
The SEO nerds amongst you will be smirking as they’ll already know, but luckily for the rest of us, Vicky Monroe is on hand to explain the basics of the 2019 Q4 Google Algorithm update in language we can all understand.
Whilst Louise Patterson looks at the social media journey and expands the ‘Know Like Trust’ model to fit the new way we court brands, Paul McDougal takes a peek behind the impressive rise of Insta-Queen Erin Marie and how she grew her Instagram following to 40k in a few short months.
If you advertise on Facebook, then you’re in for treat this week.
Firstly, we look at some smart ways to automate Facebook campaign management, so you can spend more time on that all-important creative. Then we identify 6 ways to improve your Facebook videos – in true Buzzfeed style, ‘You’ll love tip number 1’. (No, actually you will.)
All you eCommerce nuts out there will know that the Shopify dream of lying on a beach, sipping cocktails and watching the orders roll in is a huge, hairy sack of danglies.
One of the biggest challenges is not getting the customers, but keeping the money, so Paul looks at ways to reduce refunds and increase smiles with the 5 best tips for brilliant eCommerce customer service.
Claude Hopkins, the Granddaddy of Direct Marketing once said:
You wish to talk to someone in a crowd. So the first thing you say is, “Hey there, Bill Jones” to get the right person’s attention
He was talking about getting inside the customer’s head, and luckily we show you exactly how to do this in our latest feature.
OK – enough Jedi mind tricks for one week – I’m pretty sure you have Christmas shopping to do. Next edition is out on Boxing day, but you’ll forgive us for pre-scheduling it, I hope.
Bye for now.