In order to grow your brand, you need to reach new people and audiences. Content seeding is a great way to do that.
Content seeding is placing your content on various platforms in order to increase brand awareness, attract leads, and generate business.
Brands usually partner with influencers to get their content seen by a wider audience, but not always. There are lots of ways to expand your reach, both free and paid.
So today, we’re going to give you an overview of all the ways you can seed your content to help your business grow and flourish.
How to seed your content
Partner with influencers
Partnering with influencers is a great way to get your content seen across multiple social media platforms.
You can hire an influencer to share a link to one of your existing blog posts on their social media channels, or collaborate to create a piece of content that will be of greater interest to their followers.
According to HubSpot, Twitter recently made a video with Louis Tomlinson to promote their YouTube channel and had him share it with his 33 million followers. Because the video featured Tomlinson, it’s likely that a lot of his fans watched it.
If he had shared a link to a video that he wasn’t in, this strategy probably wouldn’t have been as effective. That’s why it’s important to share a piece of content that’s highly relevant to the audience of the influencer you’re partnering with.
Guest blog
Guest blogging is another way to seed your content to new audiences, and it’s often free. If you can find blogs in your industry that accept free guest posts, you can get your content in front of a new audience without spending any of your marketing budget.
If you don’t have time to write a guest post for another blog, why not start accepting guest posts on yours? Upcoming thought leaders who want to grow their brand and gain exposure will often write guest blogs and promote them on social media for free.
That allows you to tap into their audience and get new website visitors without spending a dime.
Guest blogging is a mutually beneficial relationship that gets both parties exposure and new followers, so consider incorporating it into your marketing strategy.
Do an interview on a podcast
Instead of spending money to advertise on a podcast, you can often be a guest and get interviewed for free.
If your interview goes well, people who listen to the podcast will probably check out your website to learn more about what you do.
You don’t have to target large podcasts to increase traffic to your business. Even a small podcast with an engaged audience can be a good place to seed your content.
Get backlinks
Getting backlinks from reputable blogs can help bring traffic to your website and get your content seen by new audiences.
You can get backlinks by guest posting, reaching out to website owners and asking for backlinks, and by publishing high-quality content.
Comment on other blogs in your industry
Another way to become more visible in your industry is to comment on other blogs. If you have a piece of content that’s relevant to the post you just read, you can link to it in your comment to help increase traffic to your website.
You don’t have to hire big influencers and spend tons of money to effectively seed your content. Finding creative ways to share your content around the web can help you increase traffic to your website without burning through your marketing budget.