Live video is becoming increasingly popular.
According to a survey by the Interactive Advertising Bureau, 67% of consumers globally have streamed live video content, and 47% of consumers say they increased their live streaming time since last year.
If you want to reach new customers, you need to meet them where they are. And most of your customers are probably streaming live video content on social platforms.
Need more proof? Here are 10 statistics that underscore the importance of including live video in your marketing strategy.
10 Statistics that prove how important live streaming is for your business
1. Most people prefer live video from brands over social posts.
If you want to connect with your customers, live video streaming may be the best way to do it. Just over 80% of your customers would rather see live video from you than social posts.
2. Most people would rather watch live video than read a blog.
Live streaming wins out over blogging too. Around 80% of consumers would rather watch live video from a brand than read a blog post.
3. 62% of consumers are more likely to have a negative opinion of a brand if their video quality is poor.
Live streaming is one of the best ways to connect with your customers. But if you aren’t going to do it well, you probably shouldn’t do it at all.
Over half of all consumers will think more negatively about your brand if your video quality is poor. So make sure you invest in high-quality lighting and camera equipment before you start recording.
4. Most B2B businesses using live video report a positive return on investment.
Live video doesn’t just work for B2C businesses. Around 70% of B2B businesses that use live video see a positive return on their investment.
5. Nearly 40% of executives call a vendor after viewing one of their videos.
Video is also a great way to connect with high-level executives.
According to Vimeo, nearly 40% of executives will call up a vendor after watching one of their live videos, proving that live streaming has a huge impact on the sales process.
6. If a customer enjoys a video, it increases their sales intent by 97%.
Live streaming doesn’t just help you connect to your customers better. It can also increase your sales.
If a customer enjoys your video, it increases their sales intent by almost 100%. After you implement a live video strategy, you’re almost guaranteed to see an increase in sales.
7. Enjoying a video also increases brand association by 139%.
Video is also a powerful tool for increasing brand association. People who enjoy your live streams will have more positive feelings about your brand, which will likely lead to more conversions and purchases.
8. Putting videos on landing pages can increase conversions by 80% or more.
Are sales lagging? Try putting videos on your landing pages.
They’ll increase your conversions by 80% or even more depending on how much the video resonates with your customers.
9. Putting videos in emails leads to a 200% to 300% increase in click-through rates.
Including videos in your emails is one of the best ways to get customers to return to your website.
Putting just one video in your email can lead to a huge 200% to 300% increase in click-through rates, so the time spent producing videos is definitely worth it.
10. Over half of consumers are more likely to buy a product online after watching a video.
If your online sales are lacking, try including videos on your product pages. 64% of your customers will be more likely to buy your products after watching those videos.
Video has a positive effect on almost every part of the sales process. It increases brand association and awareness, helps you connect with your customers, and even boosts sales.