All brands, big and small, can learn a lot from this data – and improve customer relations appropriately.
Digital stats are a great way to keep on top of current digital marketing trends, consumer trends and shopper habits. And we’re always on the lookout for the most telling ones.
Here are eConsultancy’s recent top stats:
The number of UK businesses selling on social media is set to double in the next 6 months
This is a huge statistic. And it’s an important one. If your brand isn’t selling on social media, it needs to start doing so, or it’ll get left behind by the competition.
Over the next 6 months, PayPal has predicted that an extra 600,000 UK retailers will be selling over social media.
Interestingly, PayPal suggests that the UK still lags behind other countries when it comes to social commerce. Currently, just 24% of British businesses sell via social platforms, while the global average is 35%.
94% of global shoppers could be encouraged to choose a slower, cheaper delivery option
According to UPS, companies will soon no longer try to sell the fastest, most expensive delivery option – because the vast majority of global shoppers would rather prioritise saving money over receiving their product as quickly as possible.
UK shoppers specifically don’t like to spend a lot of money on shipping:
This is why 35% will choose click and collect in order to obtain free shipping, 35% will add further items to their cart, and 35% will choose the slowest delivery option.
85% of grocery retailers lack capabilities to monetise data
This means that only 15% of grocery retailers can use their data to drive customer experience:
Despite these apparent barriers, 82% of UK grocery retailers view growing revenues as their top priority in 2020, and 78% plan to do so by improving their use of data insights to develop customer strategies.
It’s clear that grocery retailers need to find better ways to manage data in order to improve customer experience – and aid with customer attraction and retention.
75% of consumers are happy to share their personal data
This is a surprising statistic.
a survey of 2,000 UK consumers has revealed that brands are largely failing when it comes to personalisation – despite the fact that three-quarters of consumers are happy for their data to be shared.
This is a fantastic opportunity for personalisation, but it’s one that isn’t being utilised. Brands can use this happily-shared data to produce bespoke marketing drives based on demographics and custom audiences.
Many consumers even think that ads and campaigns aren’t targeted enough – and that most marketing drives are simply spam, rather than intelligently thought-out campaigns.
The John Lewis ad generates the most social media interactions
The John Lewis Christmas ads are always hugely popular, but these are still some pretty impressive stats:
With 8.1m views on YouTube, 209.4k Twitter interactions, 47.1k Instagram interactions, and 126.9k Facebook interactions – #ExcitableEdgar has generated the most engagement so far.
Conversely, Debenhams and Boots have largely received negative social media reactions for their Christmas ad campaigns.
All brands, big and small, can learn a lot from this data – and improve customer relations appropriately.