Video of the Week: An investigation into MLMs

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As marketers, I think we’re divided on the idea of Multi-Level Marketing (MLM).

On one hand, we can see the genius behind building a Direct To Consumer (DTC) channel where your team is massively incentivised to sell your product.

4 Ways to Attract and Retain Ideal Clients

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f you’re trying to scale your business, your first instinct may be to market your services far and wide and onboard whichever clients will pay you, or pay you the most.

But working with less-than-ideal clients can actually