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The 4 Christmas Shopper Personas You Need to Know About This Festive Season

According to Econsultancy, market conditions aren’t looking great this year, especially in the UK. Due to uncertainty about Brexit, consumer confidence is at its lowest point in a decade, and Christmas spending is only expected to grow by 550 million. …

Nike Drops Amazon To Focus on Direct-to-Customer Transactions

by Paul McDougal

Nike has decided to focus on its D2C (direct-to-customer) tactics in order to make transactions feel more personal and bespoke.

4 Things Not To Do On Unsubscribe Pages

by Gil Davis

Despite a business’s best efforts, some subscribers simply want to opt out of engagement. What shouldn’t you do to try to change their mind?

The Importance of Brand Colours – and How To Choose Them

by Paul McDougal

Choose the colours that your audience already likes.

How Millennials Shop at Christmas – and Why Marketers Need to Pay Attention

by Paul McDougal

You and your brand need to pay attention to millennials.