To make big waves in email marketing, you need to keep your list of contacts growing – and keep it updated. That can be hard, since people change email addresses, abandon email addresses and change jobs. But it’s still possible.
A good welcome email should be friendly, recognisable and trustworthy. It should provide good links, display good branding, and allow for quick recognition.
Let your subscribers (both current and potential) know your figures on complaints rates, bounce rates and the like. If you’re open, honest and transparent, you’re trustworthy.
Everyone Hates Marketers is one of our favourite podcasts here at Convert Towers. I’m not sure if it’s the gratuitous swearing, the edgy opinions or the gust quality we love most, but it’s almost mandatory listening in the office.
Keeping on top of these trends will engage your audience, get you new subscribers and give your audience exactly what they want.