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Was @justaconstructionguy a clever stunt or a misleading marketing move? Either way, we can learn some useful lessons from his brief existence.

Everyone knows the importance of headlines.

A good headline can get people to click on your content, read it, and share it with their friends, which helps your brand gain exposure.

A bad headline, on the other hand, can cause people to scroll right past your article, or even worse, spark controversy

We want people to worry a little bit less about how many likes they’re getting on Instagram

These changes mean that there will now be less social pressure on people to get lots of likes, interactions and attention