If it’s happening in the local area – or it’s from the local area – promote it, discuss it and celebrate it.
Facebook is home to 2.2 billion users, so it’s a great place to tap into your local market, wherever your brand is based. But as reported by Hubspot, it’s sometimes a little more challenging than you’d think.
So here are 4 top tactics for reaching out to your local audience on Facebook:
1. Use groups
Groups are a perfect place to build a community on Facebook controlled around whatever you wish. And it doesn’t just have to be about your business – if you want a super-focused group on any particular niche, you can craft one:
For example, a business that sells laptop cases could create an entire Facebook group centered around laptop cases and their various uses, the best kinds, how to determine product quality, and humorous customer stories.
You can use groups to:
- List and sell products;
- Build a community;
- Establish expertise;
- Network;
- Offer great customer service.
2. Share local content
Lots of brands use this to their advantage. You can share local news stories, promote the tales of local people, and discuss how you’ve made a difference in your local community.
People love to celebrate local pride, so you can use Facebook to align yourself with local history, sayings, people, customs and traditions.
You can comment on strange things in the area, the best restaurants, the funniest people, or any other niche aspect of local culture!
If it’s happening in the local area – or it’s from the local area – promote it, discuss it and celebrate it.
3. Promote local businesses, groups and events
If you’re looking for ways to build engagement and gain traction, tag accounts that share content which aligns with your audience’s interests.
Your audience like to read about any local businesses, groups and events that are popular with their own demographic. So link to them, promote them and communicate with them.
This is also a great way to build relationships with other pages and businesses. In time, other pages might start promoting yours – and therefore send potential customers and consumers in your direction.
4. Run a contest
Everyone likes to win things. Facebook contests can gain a huge amount of traction, even if the prize isn’t huge.
Contests are a great way to get your customers to engage actively, and a great way to attract potential new customers.
But when you organise a contest, make sure you pay attention to Facebook’s contest rules. Here are some things you can’t do:
- You can’t require participants to share a page or post on your Timeline to enter
- You can’t require participants to like a page to enter
- You can’t require participants to tag themselves in pictures to enter
As long as you follow those rules, a contest can be a great idea!
If you want to find your local community on Facebook, it’s absolutely possible – just make sure you do so in logical and inventive ways.