These tools are an excellent way for your brand to interact with influencers – and to interact with your target market through them.
Influencing is a fairly new game in marketing, and it’s changing all the time. To use influencing to boost your business, it’s essential to stay on top of current trends. According to The Drum, here are six big influencing tools for 2020:
1. MNFST
MNFST allows social media users to become brand ambassadors for businesses just like yours in an organic, hands-off way.
Users then gain access to branded content templates which they can personalise and share. When users share this content, the new-found ambassadors are rewarded by the brand they’re represented.
If you want influential ambassadors to represent your brand, this is a place to find them in an open, honest and transparent way.
2. Cameo
Cameo allows you to get celebrities and influencers to give a shout-out – or spread a message – for your business.
Rates go all the way from $10 to thousands of dollars, depending on how famous and successful your chosen celebrity is. Big names using Cameo include Snoop Dogg and Caitlyn Jenner.
If you want a big celebrity endorsement for your brand, Cameo offers you a fantastic way to get it.
3. Famebit
YouTube advertising revenue has changed because of rules surrounding content. Lots of (uncontroversial!) videos are now deemed as possessing controversial content.
Because of this, Famebit has become popular. The YouTube-owned native advertising platform allows creators and brands to interact and negotiate without a middleman:
creators can propose branded content ideas, and brands can reach out to their favourite creators.
Companies such as Adidas, Sony and Canon use the platform. Content generated through Famebit has already generated over 450 million views.
4. Traackr
This is an excellent influencer management solution. Brands can use Traackr to manage campaigns and look at influencer profiles. Traackr works with lots of different websites and social media platforms.
Traackr is also an excellent analytical tool:
If you have trouble finding a direction for your campaign — traackr will provide an overview of current influencer trends.
You can also use the tool to find the best influencer for your needs and estimate the success of your future campaign according to the historical performance of your influencer (or influencers).
5) Awario
Yes, you can spend money on getting influencers and celebrities to endorse your products. But many everyday people are probably already talking about your products without you even realising it.
Awario allows you to search for these mentions across social media, forums and blogs. You can use this information to reach your audience, spread the word about your brand and capitalise on social media opportunities.
6) Yotpo
Yotpo takes Awario a step further. If you find a good review of one of your products on a social media platform, you can contact the user who posted it – and ask for their permission to utilise that review in your own marketing materials.
These authentic interactions and reviews can be even more profitable than a typical influencer interaction – because they’re more genuine.
All of these tools are an excellent way for your brand to interact with influencers – and to interact with your target market through them.