All of these insights point to the changes coming in 2020 and beyond – and to the increase of the ever-reaching impact of social media and influencers.
Top Rank’s news of the week features some very interesting insights which make for big news for marketers, analytics, privacy compliance and more.
Twitter audience analytics will soon no longer feature Audience Insights
On January 30th, the feature – which has been around for five years – will be disappearing. This will require a shift in focus from many digital marketers.
CCPA has arrived, but full compliance hasn’t yet
CCPA (the California Consumer Privacy Act) went into affect on January 1st, but newly-released data indicates that only 30% of relevant companies were compliant as of November 2019. Another 18% were expected to be compliant by the onset of the CCPA. That leaves the majority of companies non-compliant.
The top 10 Instagram stats for 2020
In a recently-released infographic from Hootsuite, there are many insights of interest to business and marketers. Two of the most interesting are:
- The platform now has an advertising reach of nearly 850 million users
- Every day, 200 million users access at least one business page
The top 10 most advertised brands vs. a decade ago
According to USA-measured media spending, Geico tops the list of the most advertised brands. Ten years ago, it was Verizon. The stats show a big shift in the past ten years.
Social media across the generations
The use of social media in jobsearching is increasing, while influencer marketing is growing rapidly, especially among Generation Z.
Social media ad spending set to hit $112 billion in 2020
Social media is set to rise again, despite the fact that almost 31% of CMOs claim that they can’t fully identify or show the impact of these social ads on their businesses.
Twitter officially launches ‘Promoted Trend Spotlight’ as an ad option
Brand can now be featured at the top of the Explore tab, along with videos and images. This allows brands to be highlighted more heavily on Twitter.
TikTok revenue growing very rapidly
TikTok apparently generated $50 million in Q4 of 2019, compared to $20 million in Q3, a massive increase of 300%. This has perhaps been led by the amount of brands now spending their time and money advertising on the app.
Facebook begins incorporating new features for Instant Articles
“Facebook has given its Instant Articles offering an overhaul, with easier publisher sharing via messages and groups, and additional off-site brand link options, among a slew of other new enhancements”
5 insights from the 2020 Chief Marketer B2B Marketing Outlook
Interesting insights include the following – LinkedIn is the top social media channel for generating leads, at 84%. The second on the list is Facebook, a lot further behind at 43%.
All of these insights point to the changes coming in 2020 and beyond – and to the increase of the ever-reaching impact of social media and influencers.