Regular readers will know we have a bit of an unhealthy man-crush on Miles Beckler. He always seems to take complicated ideas and break them down into principles anyone can understand.
This week, we’ve picked out a video where he delves into Facebook’s confusing paid traffic algorithm (the auction that powers the ads platform), and explains how you can make it work for you in your campaigns.
[youtube url=”https://www.youtube.com/watch?v=NRgjoALZWMc” width=”1400″]