Follow these tips from Duct Tape Marketing to incorporate social media into each stage of your customer journey.
Stage 1: Know
Social media is a great place to introduce your business to new people.
Make sure you establish a profile that includes your key information as well as your branding and logos.
Stage 2: Like
Get folk to like you by posting content that’s relevant to them.
Share in-depth blog posts, explainer videos and episodes from your podcast that feature other experts in your field.
You can also invest in boosting content and sharing paid ads.
Stage 3: Trust
You’ve convinced your audience that you know your field and understand their problem. Now it’s time to build trust and drive initial engagement.
Use paid posts with a suggestion of great offers to whet your audience’s appetite. Or share links that drive people back to an initial offer on your website
Stage 4: Try
This is where you make your first offer to prospects.
Start with something small to get your foot in the door. Free trials or a money-back guarantee are great ways to get prospects to give you a try.
Stage 5: Buy
Now you have given customers a peek of your product, coax them towards making their first purchase.
Step up your customer engagement. Respond to comments on your page quickly and follow up directly with any less-than-glowing reviews.
Stage 6: Repeat
Once you’ve convinced your prospect to become a first-time customer, continue to engage them.
Posting more in-depth content, like case studies, is a great way to build rapport. Retargeting also helps you to stay top-of-mind with existing customers.
Stage 7: Refer
Get people talking about your brand with their friends by creating fun or shareable content.
Social media can guide the customer journey as much as any other marketing tactic. Use paid and organic tactics to drive visitors further down the marketing hourglass.