PR: It’s a tricky beast.
I remember back in 2007 when I spent two full days crafting the perfect story for the local paper; Not only was it never published, the front page was dedicated to a toddler who’s hair was too big for her passport photo… #smdh
These days, with media fragmenting and everyone becoming a ‘publisher’, it’s much more easy to get featured in the online press, but is it still worth it? Paul McDougal investigates.
Vicky Monroe looks into the perils of changing a domain name for an existing site, and tells a frightening tale of how a domain name change led to a company shedding 80% of it’s staff due to plummeting organic traffic levels.
Gil Davies explains why messages might be better than emails these days, whilst Louise Patterson fights the corner for email with her 5 best email practices for great open rates.
Finally, we round up the 6 best SEO tools in the digital marketing world today.
Should be enough decent content to keep you going for today. Please feel free to share anything you like!
Right, I’m off to try and find a present for my wife’s birthday tomorrow. What do you buy the lady who’s got everything (including a pretty decent husband)?