Issue 46: Movemeber, FB Bug that spies on you & EAT: The SEO Strategy

With winter drawing in, the evening commute feels more like a midnight scramble for warmth, so it’s rather appropriate that we focus on EATing this issue.

Except E.A.T. is actually an acronym that fuels Google’s algorithm, instead of a way to stave off the cold with warm stew and potatoes.

Vicky Monroe investigates how this three word acronym can revolutionise the way you write content, and get you decent rankings on Google’s SERP (Search Engine Results Page).

Paul McDougal combs through the history of Movemeber, and explains how this moustache movement is gathering serious momentum. Not only does it provide a fun platform for content producers, but actually helps raise awareness of important issues like mental health too.

If all this talk of winter stews and moustaches is distracting you from work, then try Vicky’s 9 best Spotify playlists to get back into your work groove.

Ever been ghosted? If you do any kind of lead generation, then you probably have – those keen prospects seem to disappear when it comes to the conversion event, so we look at ways to avoid being ignored by your customers.

Finally, we look at 4 reasons why B2B marketers should be building brands, and Louise Paterson investigates a slightly-worrying Facebook bug that could be turning your camera on without your knowledge.

Right, I’m off to check my ‘phone for accidental shower-selfies.

Bye for now.