Pop-ups.
It seems the only people who love them are marketers… but with good reason. They actually work! Paul McDougal sums up the 8 rules to create pop-ups that won’t annoy your users, or result in unsubscribes.
Talking of which, Gil Davies looks into unsubscribe pages and suggests 4 simple ways to avoid leaving unsubscribers with a bad taste in their mouth.
Vicky Monroe spends some time looking at the Hubspot CRM and asks ‘Ok, it’s pretty good, but what do users hate about Hubspot CRM?‘. We also look at the importance of brand colours, and suggests some ways to choose the right colours for your brand.
We take another pass at the dreaded ‘C Word’ (Christmas, I mean – what word were you thinking of?!), and suggest four Christmas shopper personas you should be focusing on this holiday season.
Paul dives into how Millennials view Christmas shopping and how you can tailor your campaigns and UX to this increasingly important customer group.
Finally, we report on the new speed report from Google and how you should be using it, and take a look at the impact of Nike’s choice to drop Amazon as a storefront.
Enjoy this issue!