Issue 48: Unskippable YouTube ads, Influencer tools & 7 Social Media metrics

Maybe it’s the back-episodes of Mock The Week we’ve been binging on, but we’ve had YouTube on our minds all week here at the Convert offices.

Louise Paterson and Vicky Monroe have been busy exploring the 5 characteristics of an unskippable YouTube advert, and the 3 essential elements of a successful YouTube advert.

Meanwhile, Paul McDougal rounds up the best email hacks to ensure your emails get opened in the run up to Christmas.

If becoming an influencer is high on your 2020 wish-list, then you’ll love our how-to section on building an audience, and especially the 6 must-have tools for influencer marketers.

We investigate why the Dutch are winning at digital design, and there’s some predictions on Snapchat growth for the coming year.

Talking of Social, Vicky suggests the seven social media metrics you have to be tracking, and Louise wants to stop you losing your Twitter account this week.

Finally, with mobile-first design gathering steam, Vicky asks if it’s the right strategy for your next web redesign.

Right, that’s enough for me. I think there’s still one Mock The Week episode I’ve not seen, and I’m committed to finding it.

Ta ta for now.