Issue 59: Can Deep Fakes be used in marketing, Abandoned NY Resolutions & SEO Goals

Deep fakes have (rightfully) aways had quite negative connotations; Like most of the technology that appears on the web, they seemed to originate from the porn world.

You see, a few years ago, mainstream actresses were suddenly ‘appearing’ in adult movies.

They certainly appeared to be real to anyone watching. However, it turned out that these were ‘deep fakes’ – kind of like Photoshop for video.

Whilst that kind of use case is at best, worrying, and at worst, downright evil, we ask ourselves, ‘Can Deep Fakes be used for good rather than evil?’. The answer is a tentative yes. Read more here.

With just over 6 weeks of the new year behind us, who can confidently say that their New Year resolutions are still a priority? Fear not, because Mark Zuckerberg appears to have abandoned his too.

Mid-Q1 is a good time to take a look at your SEO metrics and revisit those objectives. Vicky took some time out this week to look at how you can update your SEO goals and how to stay on track.

Finally, Paul looks at four ways to grow your brand online – don’t expect groundbreaking here though. Most of us are failing at the basics.

If you’ve received a survey from us recently, please take a moment to have a read. Just like our Prime Minister back in 2016, we have an important ‘In or Out’ question that we’re pondering this month. It would mean the world to my team and I if you could weigh in with your opinion.

That’s all for this week.