Although the barrier to entry to be an Instagram is embarrassingly low (phone, Insta account, duck-face and a shameless need for attention), there are actually some users out there who are worth working with.
So, following the great feedback from you lovely readers on our finding an Influencer report (issue 58), we’ve uncovered 47 more strategies you could implement in your business to leverage the relationship Influencers have with their audience.
Vicky investigates the news that Cadburys is stopping all TV media buys, instead, diverting the budget to online spend.
With Nike severing ties with Amazon, and big brands shunning large media companies, is this the beginning of the media fragmentation that we predicted back in issue 2? Lime, the scooter company seems to back this up with the news that they’re concentrating on localised marketing strategies in 2020.
Finally, Bloomberg is experimenting with the Telegram app to reach users directly.
For us, direct comms via Whatsapp/Telegram/SMS is a double-edged sword – on one hand, the response rate is amazing (85%+ open rate), but on the other, users can get very angry about us marketing types ‘invading their inbox’. Like Seth Godin said, Marketers ruin everything eventually.
That’s all for this week. Talk in 7 days.