This week we focus on the next generation of consumers – the Millennials.
Gil Davies asks what a successful campaign would look like to these consumers, whilst Vicky Monroe identifies the three types of YouTube video that most appeals to the eco-minded millennial buyer.
Meanwhile, Paul McDougal dives into the mysterious world of NPS – the Net Promoter Score. Learn why it’s important, how to run one and what the downsides might be.
Louise Patterson sums up the marketing tactics survey, as well as dipping into the evolving world of Google Maps, and what it means for marketers.
We also recap the top two most-impactful Facebook marketing tips according to Wordstream, and share the top 3 tips from an interview with Simon Whitcombe, the VP for Global Marketing Solutions.
Finally, no Q4 issue would be complete without some kind of prediction round-up, so Paul unpacks the latest tweet from Twitter’s VP of Design, and suggests five new Twitter features that might be released in 2020.
Have a great week, and see you next Thursday.