If you’re a busy small business owner, marketing your business online may be on the backburner. Your day-to-day business operations take up so much of your time that it feels like there’s not much left over for marketing.
But if you want to ensure that your business has a steady stream of customers, you can’t just rely on referrals. You’ll need to create an online presence for your brand in order to reach potential customers and generate new leads.
Because you’re low on time, you shouldn’t try to implement more than a few digital marketing strategies. Creating a laser-focused marketing plan will help you grow your business quickly without taking up all your time.
To help you hone your strategy, here are the four best ways to market your business online.
4 tips for growing your brand’s online presence
1. Email marketing
If your main goal is to generate new leads, you should focus on building a solid email marketing strategy.
Before you can send out your first emails, you’ll need to build a list of subscribers.
You can do this by adding opt-in forms to your website. You’ll get more sign-ups if you offer your customers a gift for subscribing, such as a discount code or educational ebook.
Once you have subscribers, you can start sending out newsletters, updates about new products, and special offers to your customers.
Make sure you include a call to action and a link to your website in the email. This will get you more website traffic, conversions, and revenue.
2. SEO
Search engine optimization, or SEO, can bring more traffic to your site.
SEO involves making changes to your website’s design and content to improve its ranking in search engines.
If you’re not blogging already, you should create one on your website and write substantive, high-quality content.
You can get ideas for articles by performing keyword research using tools like Answer The Public. This tool helps you identify what questions your potential customers are asking. Then you can provide answers to those questions in your articles and include relevant keywords to draw in traffic from search engines.
There are many other ways to optimize your website, but using keywords to generate search traffic is one of the most common and important SEO techniques.
3. Influencer marketing
Influencer marketing involves partnering with people who have a following on social media to spread the word about your brand.
Most established influencers charge a fee for posting about your product or service, but some influencers may accept free products as payment.
You shouldn’t just work with the cheapest influencers you can find, though. You need to make sure that the people you choose to work with will represent your brand well.
Look through their social media profiles to make sure that their values align with your brand.
Additionally, it’s crucial to go through the profiles of your influencers to ensure that they are genuine ones. This is because there are many fake influencers out there who purchase followers and have no real engagement.
Shane Barker
You should also ask each influencer for details about their audience demographics to make sure they have a following of the type of consumers you want to reach.
4. Social media marketing
Working with influencers isn’t the only way to advertise on social media.
You can create social media profiles for your business where you share content related to your niche. If you use hashtags that are relevant to your industry, you can start building an audience of people who may be interested in your products and services.
You can also share information about your products and links to your landing pages to increase website traffic, leads, and conversions.
If you’re willing to invest a little money in your social media profiles, you can run paid ads to expand your reach and increase conversions.
Online marketing doesn’t have to be complicated or time-consuming to be effective. These simple strategies will help you grow your brands online presence and with any luck, increase your sales.