Issue 55: Facebook daily tasks, LinkedIn ad tips and Page Speed tests

Cold, dreary January days can get you down. That’s why we’ve brought you the very best stories from this week in Marketing.

Vicky looks into how page speed can affect your business – and it’s not just down to Google rankings. In a world where everything is expected to be fast, if your mobile web-page takes longer than 3 seconds to load, then your readers are off!

Louise summarises the best ways to advertise on LinkedIn these days. LinkedIn is quickly becoming the Facebook of B2B, and although advertising costs are many, many times bigger than Zuck’s platform, the ROI is equally larger.

As my grandfather used to say, “Don’t grumble at the price of the shovel, when digging for gold.” Ignore LinkedIn at your peril.

Yes, LinkedIn might be the shiny new platform that we’re all drooling over, but Gil reminds us of the few innovative traffic strategies for the more established social media platforms.

Finally, Paul outlines the 4 daily tasks on Facebook to increase reach and establish your brand.

News and innovation is always a bit light in January, so we’ve tried to bring you only the best stories we’ve seen this week.

See you in 7 days!