As marketers, I think we’re divided on the idea of Multi-Level Marketing (MLM).
On one hand, we can see the genius behind building a Direct To Consumer (DTC) channel where your team is massively incentivised to sell your product.
On the other hand, often these team members (or distributors) are seen as naive or even manipulative – the ‘marketing’ distributors are more incentivised to build a team than shift product, which means they often come across as pushy salespeople.
Our favourite video this week is an in-depth look at the MLM business and exposes some dark secrets that the company owners want to keep under wraps.
We’re trying to stay unbiased, but the journalist does uncover some pretty shady techniques.