Getting traffic to your ecommerce site is only half the battle. Once you have eyes on your website, you’ll have to find creative ways to turn those people into paying customers or newsletter subscribers before they leave.
According to Unbounce, many of the people who visit your website will “browse, leave, and never come back.” But pop-ups offering things like exclusive discounts can re-engage those visitors and help convert them into loyal, paying customers.
Here are 9 creative pop-up ideas that you can use to grow your customer base and revenue.
1. Create an upfront offer first-time customers can’t refuse
The vast majority of people visiting your website for the first time—around 99%—aren’t ready to buy. But creating a pop-up with an enticing offer, such as a discount code or free shipping, can encourage first-time customers to make a purchase.
To get the best results, create a pop-up with short, personable copy and set it to trigger a few seconds after visitors land on your website. Make sure to collect their emails too so you can send them newsletters in the future.
2. Recommend related products to increase cross-sell purchases
Have you ever gotten a pop-up with related product recommendations while shopping on Amazon? Believe it or not, the online retail giant makes 35% of their revenue just from those pop-ups.
If you want to test out this strategy on your own website, create a pop-up that triggers whenever customers add a product to their cart. It should recommend a related product that your customers will want to buy, and maybe even offer a discount when they purchase both items as a bundle.
3. Encourage visitors to keep browsing
To keep visitors on your website for longer and capture their email addresses, you should implement exit-intent pop-ups. These pop-ups appear when visitors show signs that they’re about to leave, like hovering over the exit button or opening a new tab.
The most effective exit-intent pop-ups give visitors a reason to stay by offering them an incentive such as a discount code.
4. Create an upsell pop-up to increase revenue
As Unbounce points out, “you don’t always need to offer a discount to spark action.” Pop-ups that encourage customers to splurge on more expensive items right before checkout are sometimes enough to get them to spend more.
5. Reduce cart abandonment rate with a well-timed pop-up
The cart abandonment rate for ecommerce stores is almost 70% according to Sleeknote. Implementing a pop-up at checkout is a great way to reduce your cart abandonment rate and increase your revenue.
The most effective cart abandonment pop-ups offer discounts or highlight benefits that you offer like free shipping and free returns.
6. Remind customers of a limited-time offer with a timer
Creating a sense of urgency around a sale will encourage your customers to act quickly and make their purchases now. To do this, design a pop-up with a timer that highlights a limited-time sale and display it on your homepage or a relevant product page.
7. Create a calendar pop-up to help customers remember to buy
Another way to increase conversions during a limited-time sale is to create a calendar pop-up. This type of pop-up allows your customers to add a reminder about the sale to their calendars so they don’t miss out.
8. Gain new newsletter subscribers by offering an incentive
If a customer has been browsing your website for a while but hasn’t put anything in their cart, they’re probably not ready to buy yet. That’s ok—you can still get them signed up to your newsletter and convert them later.
Even if visitors like your brand and products, they won’t hand over their email addresses without good reason. So make sure your newsletter pop-up highlights all the benefits they’ll get by subscribing, like access to exclusive content and discounts.
9. Add an ebook to your pop-up to build brand authority
Offering educational content to your customers can help build brand authority and trust.
Long’s Jewelers, for example, has a lead magnet called “The Rookie’s Guide to Buying an Engagement Ring” that educates customers about diamonds and engagement ring styles. It subtly positions their rings as the best solution and establishes their expertise as diamond experts.
With a little creativity and effort, you can come up with similar educational content for your products that will convert hesitant prospects into paying customers.
When done right, pop-ups can help you increase your ecommerce store’s revenue and grow an email list full of high-intent buyers. If you haven’t already, try them out and let us know your results.