Managing Facebook Ads can be a challenging task. Start with these top tips from WordStream and the rest will seem less daunting.
1. Tailor ads to your core platform
In Facebook, ad formatting differs depending on the platform your ads are showing on.
For example, if your ads are primarily showing on Instagram, you’ll need to ensure your ad copy doesn’t run over the available preview space.
Your call to action also needs to be clear (and visible) and make sense for your campaign objective.
2. Align your bid strategy to your campaign core objective
Facebook has lots of campaign objectives for advertisers to choose from. These will change depending on the buying type you select.
The ‘Auction’ buying type offers more choices than the ‘Reach and Frequency’ option.
Selecting the correct buying type and campaign objective is the key to your campaign’s success.
For example, if you are selling products through Facebook, select the ‘Auction’ buying type and ‘Catalog Sales’ campaign objective.
It’s worth looking back at your active campaigns to check they are configured properly. Once a campaign has been created, you can’t edit the buying type or campaign objective, so take a moment to think about these before you launch a campaign.