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Paul McDougal

In Marketing, Automation and Personalisation Should Work Together – Here are 4 Ways How

by Paul McDougal
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Used intelligently, automation can help to deliver a more personalised experienced to your customers. Here are four ways how:

Want to Keep Your Emails Out of the Gmail Promotions Tab? Here’s How…

by Paul McDougal
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Follow these steps and you’ll no longer have to fight for your place in the correct inbox again. You’ll be in the right folder and you’ll be in your customers’ line of sight!

5 Great Ideas to Expand Your Email Marketing List

by Paul McDougal
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To make big waves in email marketing, you need to keep your list of contacts growing – and keep it updated. That can be hard, since people change email addresses, abandon email addresses and change jobs. But it’s still possible.

5 Welcome Email Examples That Build Trust With Customers

by Paul McDougal
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A good welcome email should be friendly, recognisable and trustworthy. It should provide good links, display good branding, and allow for quick recognition.

7 Best Practices for Email Deliverability

by Paul McDougal
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Let your subscribers (both current and potential) know your figures on complaints rates, bounce rates and the like. If you’re open, honest and transparent, you’re trustworthy.

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