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On paper, it sounds like a good idea to increase your Google Ads Optimization Score to 100%. After all, Google designed it to give you an estimate of how well your campaigns will perform.
But in practice, taking all of the optimization tool’s recommendations
Amazon is developing more and more each year – and this year might just be the biggest yet. If Amazon pushes into even more markets than before, it might extend its dominance of the online – and offline! – world.
If it’s happening in the local area – or it’s from the local area – promote it, discuss it and celebrate it.
While this venture will offer more independence to retailers when it comes to brand creation and management, it should also prove to be a lucrative and forward-thinking move for Microsoft.
