With marketing automation, you're not at all letting go of the reins – you're simply freeing up some of your time to make your marketing more time-effective and more profitable.
Many companies are reluctant to automate their marketing. As noted by The Drum, automation doesn't have to be scary – and it doesn't have to be difficult.
Let's look at how you can automate your marketing in simple, helpful and non-intimidating ways.
If you're not already using data feeds, you should be. A feed automation tool makes the whole process much easier.
With one of these tools, you can automate the creation of several feeds, including social ads, display, retargeting and more.
The possibilities offered by a data feed have grown a lot recently, and continue to grow. It's essential to get on board with these feeds now, so you can more clearly target your marketing.
Automation of online ads
Creating the copy for online ads can be tiring and unfulfilling. But it's no longer necessary to go through the whole process again and again.
You can find plenty of online automation tools to help you with copy generation. These tools can generate copy for ads, sitelinks and keywords.
You do this by building a template using dynamic fields. The system will be directly liked to your ads account, so after you’ve built the ad structure, it’ll only take a click of a button and potentially hundreds of ads are in your account.
This then frees up lots of your time, leaving you with precious hours to optimise your campaigns.
Automation for social media
Managing your social media can be a chore. But you can't ignore it – it's absolutely the best online place to reach your target market.
It's essential you post regularly, to stay in close contact with your audience – and to stay fresh in their minds.
Many online tools now can make this process much more easy. Online tools can help you to schedule your posts (so you don't have to submit them manually!), and can offer very useful insights and analytics.
Marketplace listing automation
If you sell via a large marketplace such as eBay or Amazon, you can automate the listing of your products. Automation can help to list products, add new listings and adapt current listings.
Automation of email marketing
Email marketing is another huge task which can take a lot of time. But with automation, it doesn't have to.
Sending emails to existing clients, reminding old ones that they can still use you, or reaching out to prospective customers are all activities that can be automated.
Email marketing automation comes at lots of different levels. At a basic level, you can simply schedule your emails. But you can also set up email sequences with intelligent follow-up emails, and make different emails for different target audiences.
Marketing can take up a huge amount of time. But with these tips, you can reduce this time. With marketing automation, you're not at all letting go of the reins – you're simply freeing up some of your time to make your marketing more time-effective and more profitable.