If you care about your audience, they’re more likely to care about you.
Every single business on the planet wants more engagement, more leads and more profit. One of the best, most modern and trendy ways to get this is through personalised marketing, which allows you to channel your advertising in more bespoke ways.
Recently, Social Media Examiner assembled a list of the three major ways to do this:
1: Research your target market
Yeah, we all know this one. You want to know the age, location, interests, habits, wants and needs of your target market. But you no longer have to guess this stuff – social media platforms allow you to truly understand the people you’re trying to reach.
In Twitter Analytics, you can go to your ‘Audience’ tab to learn a lot. You can look at the interests, marital status and occupations of your own followers. But you can also play with filters applicable across all Twitter users.
If, for example, you want to find out the interests of female Millennials, you can do so by altering these filters.
Again, you can look at those who you’re connected with or choose to research across the entirety of Facebook. If you choose to analyse all Facebook users, you can insert the demographics of the people you want to target in order to see what their interests are and what pages they interact with.
Other tools
You can also use other social media platforms to discover similar insights – and a social listening tool for even greater detail. Social listening tools can be a real game changer.
2: Manage your consumer conversations with a social CRM
CRMs are great for engaging on a wide scale. But they’re not traditionally useful for conducting or maintaining personalised conversations. Most companies only interact with their consumers via unimaginative robots.
But there are now many tools on the market which now allow for this type of in-depth interaction:
Salesforce Social Studio lets you […] monitor all customer conversations across channels, providing a complete view of your relationship and past conversations with specific customers.
This type of personal interaction can make a massive difference.
3: Craft personalised social media content
Companies are starting to craft personalised social media content in a number of ways:
- Video marketing: we’ve all seen those videos that mention your name or offer you to choose an option which influences the video. These are becoming more popular every day.
- Retargeting ads: this type of ad campaign targets people who’ve already interacted with your page… because they won’t necessarily purchase the first time.
- Personalized quizzes: everyone loves a quiz!
- Local content: if you mention local news stories or local places, people are much more likely to listen. Consumers like to think that brands know about their local area.
Conclusion
By using all of the above, you’ll be able to reach your audience in more bespoke, personalised ways, allowing you to engage with your audience on a deeper level. If you care about your audience, they’re more likely to care about you.