Is Facebook on Its Way Out?

A new report by the Audience Project reveals Facebook is no longer the UK’s favourite app.

A summary of the findings published on Smart Insights, shows that WhatsApp has knocked Facebook off the top spot, with Facebook-owned Instagram and Messenger taking third and fourth place.

The research also looks at the average number of apps people have on their phone (19 in the UK), and where they spend their time.

Unsurprisingly, social media wins hands down with 57% of people in the UK spending most of their time on social media or messenger apps.

Top ten apps in the UK

  1. WhatsApp
  2. Facebook
  3. Instagram
  4. Messenger
  5. Gmail
  6. Twitter
  7. Spotify
  8. Google Maps
  9. BBC News
  10. Chrome

In 2017, only 48% of Britons used WhatsApp, growing to 67% in 2019. Instagram has also seen strong growth, going from 32% of Brits using the app in 2017 to 45% in 2019.

So, while Facebook may still rank highly when it comes to social media apps, it is starting to lose its appeal across various demographics. Now could be the time to broaden your social media strategy.

The rise of messenger apps, especially in the UK, shows that there are plenty of alternative opportunities for sharing marketing messages with your audience.