Microsoft have some exciting news for retailers this week who want to build their Direct To Consumer (DTC) channel with their newest acquisition, PromoteIQ.
With Alex Sherman (the ex CEO of PromoteIQ) at the helm, Microsoft aim to provide a platform that retailers can build brands and business on. Paul McDougal takes a look behind the scenes and gives his opinion on what this could mean for online retailers in the future.
Meanwhile, we look at the world of Local Marketing and identify 4 ways in which you can use platforms like Facebook to reach consumers in your local area.
Continuing with our Facebook theme, we summarise Mark Zuckerberg’s most recent announcement about the future of the platform, and the 5 ways he sees the media giant building their dominance in 2020.
We take a look at Twitch and YouTube and how gamers are flocking to the platforms, and, more importantly, what this will mean for marketers targeting this highly lucrative niche.
At the Convert offices, we are playing with a new viral app that looks to be a great way to build an audience (and a list) – more details once our experiments are complete!
That’s all from us for this week. Remember, if you have a story you’d like us to feature, let us know here.
Ta ta for now!