Latest Articles
7 Best Practices for Email Deliverability
Let your subscribers (both current and potential) know your figures on complaints rates, bounce rates and the like. If you’re open, honest and transparent, you’re trustworthy.
Podcast of the Week: Everyone Hates Marketers
Everyone Hates Marketers is one of our favourite podcasts here at Convert Towers. I’m not sure if it’s the gratuitous swearing, the edgy opinions or the gust quality we love most, but it’s almost mandatory listening in the office.
5 Important Email Marketing Trends to Follow in 2020
Keeping on top of these trends will engage your audience, get you new subscribers and give your audience exactly what they want.
What is Quora? And How Can it Help Marketers Find Targeted Traffic?
If you and your brand use Quora intelligently and astutely, you can drive plenty of consumers towards your business. You’ll also build trust, reputation and a bigger awareness of your brand… all of which can lead to more profits.
UK Google Users Will Soon Lose Their EU GDPR Data Protections
If you’re from the UK, you’ll soon no longer be protected by EU data laws. EU data laws are some of the most aggressive and protective in the whole world.
Google Tag Manager: The understated hero of Marketing?
Google claims it’s Tag Manager will make your life infinitely easier, but users report complex dashboards and an impact on page load times.
So who’s right? Is the juice worth the squeeze?
Big News: Why we changed our direction
Over the last few weeks, we’ve been asking some of our readers for suggestions on improving the magazine. The responses have come in, and we’ve listened and turned things upside down. In fact, we’ve not made a change as big as this since
Video of the Week: Google Tag Manager
We frickin’ love Google’s Tag Manager (GTM) here, and we’re not ashamed to admit it. On the face of it, having one central place to add all your website tags (e.g. Facebook’s pixel code) seems like a bit of overkill. However…
Should you be using Augmented Reality in your marketing
Our Idea of the Week’ series brings you some of the best ideas around the web
5 Ways You’re Using Bing Without Even Knowing About It – Part 2
It’s clear that Bing is more widely-used than most people realise. It hits different markets, it works across many different platforms and advertisers love it. You might even be using it yourself!
The YouTube Trends You Absolutely Need to Know About
YouTube is the second-most visited site in the world and the second-most used search engine in the world. With 2 billion active users per month, your target market is on YouTube.
Video of the Week: Digital Marketing Hacks for 2020
We found a great interview with David Meltzer on the future of digital marketing.