Is your marketing fully integrated?
t doesn’t matter how or when a customer interacts with your brand, the experience and message should be the same. Here’s where an integrated marketing campaign comes in.
News
We collect the latest marketing news & stories in this section.
The ‘not-so-new look’ Microsoft Ads
Microsoft Ads has unveiled a new interface that, in its own words, will “feel familiar” to Google AdWords users.
We’ve gone digital!
Well aren’t we fancy?
Today marks the day we move from an ’email only’ magazine to a proper, digital version.
All previous subscribers will still have access to the previous issues
Video of the Week: Facebook’s algorithm made simple
Regular readers will know we have a bit of an unhealthy man-crush on Miles Beckler. He always seems to take complicated ideas and break them down into principles anyone can understand.
Is the new Campaign Budget Optimiser good for you, or good for Facebook?
Facebook (FB) is slowly rolling out its new Campaign Budget Optimisation (CBO) feature, and all users should have it by January 2020. But is it a good thing for advertisers?