Al Elliott 
PR: It’s a tricky beast.
I remember back in 2007 when I spent two full days crafting the perfect story for the local paper; Not only was it never published, the front page was dedicated to a toddler who’s hair was too big for her password
Media buyers will already know we’re deep into Q4, as inventory prices rise and cost per leads increase, but this is a perennial problem which we should all expect by now.
Regardless, our sources tell us that video is still the cheapest way to reach our
This week we focus on the next generation of consumers – the Millennials.
Gil Davies asks what a successful campaign would look like to these consumers, whilst Vicky Monroe identifies the three types of YouTube video that most
I know – you want to smash me in the face with a chair leg for even mentioning Christmas in October, but to be fair, it’s Sainsbury’s fault for the unwelcome festive news.
The supermarket has unveiled their contribution to the annual crying competition that is
It’s been a busy week in the marketing world.
Zuck’s Libra looks set to hobble forwards towards the finish line, despite major players pulling out. Is it really going to be the first Crypto coin for the masses? I’ll be honest -I don’t think it will