Al Elliott 
WTF is Possum 2.0?
The SEO nerds amongst you will be smirking as they’ll already know, but luckily for the rest of us, Vicky Monroe is on hand to explain the basics of the 2019 Q4 Google Algorithm update in language we can all understand.
If you’ve done any kind of marketing training in the last 10 years, you’ll have heard of avatars.
They’re step zero to creating any campaign – yet there’s still a boat-load of confusion on how to actually create one. This week, Vicky Monroe comes to the rescue and uncovers the top 10 questions to answer when creating your perfect customer avatar.
Maybe it’s the back-episodes of Mock The Week we’ve been binging on, but we’ve had YouTube on our minds all week here at the Convert offices.
Louise Paterson and Vicky Monroe have been busy exploring the 5 characteristics of an unskippable YouTube advert, and the 3 essential elements of a
Pop-ups.
It seems the only people who love them are marketers… but with good reason. They actually work! Paul McDougal sums up the 8 rules to create pop-ups that won’t annoy your users, or result in unsubscribes.
With winter drawing in, the evening commute feels more like a midnight scramble for warmth, so it’s rather appropriate that we focus on EATing this issue.
Except E.A.T. is actually an acronym that fuels Google’s algorithm, instead of a